“Are You Alienating, Frustrating, or Scaring Your Customers with
Ill-Timed Communications?”
Do you have a database and
the ability to customize communications with your customers?
The ability to
communicate with your customers one-on-one, based on their stated
preferences and buying patterns, is one of your most valuable business
assets - but it's not without its dangers.
Sending a message – even the right message – at the wrong time can
alienate your customers. If you haven’t thought about timing, it’s
possible you’re making some serious mistakes. A common pitfall is to
communicate when it’s cheapest and most convenient, rather than when the
message is most likely to be well-received by your customers. That’s why the LoyalTec team has put
together a White Paper on the proper and improper timing of
communication with customers.
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The White Paper explains:
-
the three “litmus test”
questions to ask to determine if a message is well-timed
-
the four most serious consequences
of badly-timed messages, and how to recognize them
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how to avoid being a “Coupon Tease”
-
the four strategic steps to assuring
good timing
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Download the White
Paper to learn how to build loyal customers by sending the right message
at the right time.
With your full
address, we' ll also send you a 90-minute audiotape of an
interview with Dave Williams about loyalty marketing.
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