About LoyalTec | More About LoyalTec |
Products & Services
Why a Boomerang | How We Do It |
LoyalTec Difference
Products &
Services
Because every business is
unique, we assess your business and your customers -- then design a
program targeted to meet the specific goals and needs of your
business.
1. The First
Step: Customer Loyalty Assessment
As
a first step in designing a customer loyalty program, we assess your
customers and your business in order to determine their
needs and the best campaigns and services to meet them.
Our
ThumbsUpResearch
opinion surveys use proven packaged good techniques to help
retailers gain quick and meaningful insights into how their
customers feel about their business. This Voice of the
ShopperTM
methodology has worked successfully for many leading retailers
including Reebok Stores, Casual Male, Macy’s, T.J. Maxx, Hannaford
Supermarkets, Christmas Tree Shops, Crate & Barrel, Faneuil Hall
Marketplace, Harvard Coop, Marshall's, Odd Job, Papa Gino's, and
D'Angelos.
Our Voice of the ShopperTM program addresses questions such as the
following:
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Who are your customers? Are you sure? |
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What are customers
saying? Doing? Thinking? |
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What do they
think you should be saying? Doing? Thinking? |
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Is customer
loyalty marketing appropriate for your business? |
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What is an appropriate way to
gather consumer sales data? |
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Where are your
customer data interaction points? |
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Which types
of rewards are appropriate? |
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What are the
margin implications? |
Customer analysis doesn't
stop there - it continues on during and after each campaign.
During - to be certain the campaign is being executed
correctly, and to be sure the store is prepared for the response.
And finally after - to evaluate the response of the entire campaign,
to better understand the response patterns of your customer to your
offers.
2. Data Collection and Storage
(Timely and Flexible)
Our data collection and
storage services answer questions such as: Who bought what, when and
for how much? Where did they buy it? What else did they buy? LoyalTec helps you collect this type of customer information and
can store it on our secure servers.
Hardware/software
selection
If appropriate, choosing the
correct point of sale hardware/software solution is important.
LoyalTec does not sell hardware, but we can help you evaluate your
current equipment and/or help you evaluate and choose the correct
equipment for you.
3. Analysis and Interpretation
(Measurable
and Actionable)
Our analysis and
interpretation services answer questions like: Which customers
have stopped shopping? Which are about to? Who are your best
customers and why? What else should they be buying? LoyalTec
analyzes your data and delivers actionable recommendations
designed to bring you measurable results.
4.
Implementation and Motivation
(Loyalty-driven and
Profitable)
Motivate your customers to
shop more often, spend more, buy additional services and
purchase complementary products. LoyalTec will help you delight
your customers with tangible benefits that will earn their trust
and loyalty.
Customer
loyalty marketing campaign development
Communicating with your
customers is critically important, and designing appropriate
communications programs requires skill and experience. Customers
want you to hear and communicate with them, but do not want you to
harass them. Our communication programs are aimed at achieving the
correct balance with your customers, and maximize effectiveness in
enhancing their loyalty to your business. Our program answers the
following:
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How do you ensure
your communication will be opened, not thrown away like
junk mail? |
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How do you let your
customer know you are monitoring their activities without
scaring them? |
|
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How do you design
a marketing offer that compels your customer to come in
without giving away too much margin? |
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How do you earn loyalty
from your customer instead of simply subsiding them with
unneeded discounts? |
