Read about LoyalTec
in the Natural Foods Merchandiser article:
Tap the Knowledge Base You Already Have.
On March 20th, Dave
Williams served on a panel entitled, “Using Store
Technology to Create Efficiency and Increase Sales” at
ExpoWest. ExpoWest
is the largest trade show and conference in the natural products
industry and caters primarily to thousands of natural foods
retailers.
Dave Williams and LoyalTec
were featured in an article in September's The Gourmet
Retailer entitled,
"Innovative Technologies: The Store of the Future is Here."
See excerpt below or
entire article.
...Williams' data-mining application is a retrofit. In other
words, he is able to help retailers identify a place where they
can pinpoint customer information and modify their system at a
"minimal cost." "We have to determine if you can integrate
the POS system -- whether it can be integrated, or if you need
to put hardware in, application costs vary from $2,500 to
$8,000, depending on the size of the retailer."
Once you have the system in place, hiring a company such as
LoyalTec to monitor, mine, and warehouse the data is critical.
Depending on your needs and the types of services provided
(target mailings and promotions, etc.), the cost could range
from $150 to several thousand dollars monthly.
"Loyalty programs allow retailers to stay in front of their
customers on a regular basis so that they don't lose them,"
Williams explained. "If your system isn't returning you two to
three times or more than what you are paying them, you shouldn't
hire them. Everything is measurable. If you put a billboard up,
you wonder if you've driven traffic; with this type of data, you
can determine the percentage of customers who respond to a
particular offer because it's so targeted..."
July 15, 2004:
Before Your Customers Defect, Rope Them
Back In With a Database
If you don’t believe you have a customer defection problem,
David Williams, founder and President of LoyalTec, LLC, thinks
you’re fooling yourself. (More)
July 6, 2004:
Restaurants and Retailers Frequently
Alienate, Frustrate and Scare Their Customers With Badly-Timed
Communications
David Williams, founder and President of LoyalTec, LLC, thinks
that collecting customer data and tailoring communication based
on that data is a very smart idea. Unless, that is, the
establishment sends the message at the wrong time. (More)
Check out photos from our Open House on June
7, 2004
New Clients
October 2005: Dean's Natural
Food Market - A store where people could come to ask
questions, gain knowledge about healthy lifestyles and choose from
a wide variety of fresh Organic and Natural foods and the best
quality supplements.
March 2005: Riverbend
Athletic Club - Southern Rhode Island's # 1 Community Adult
Fitness Center. Serving Narragansett, Wakefield And South County
since 1979, River Bend has Introduced and Educated its Members to
the Life-Benefits of Exercise.
March 2005: Kirkbrae
Country Club - Emerged as one of the finest clubs in New
England. It is the choice of many of Rhode Island and Southeastern
New England's leading business professionals. Kirkbrae offers the
perfect atmosphere with fabulous service and unparalleled
membership amenities. Kirkbrae designates types of membership into
three categories: Golf, Corporate or Social.
March 2005: Providence
Bicycle - Named one of the top 100 bicycle stores for 2005.
They specialize in carrying a wide variety of quality bicycles,
and competent salespeople and expert mechanics who insure
customers make the best decisions and receive the highest quality
level of repair and maintenance services possible.
February 2005: KnowFat
Lifestyle Grille - Combines a quick-service restaurant with a
convenience-style retail store that carries the best
health-oriented consumer products available for purchase. They
provide a place to get a great tasting nutritious meal and to
purchase products that fit into a healthy lifestyle.
February 2005: Ledo Pizza
- Provides high quality food at a great value in a comfortable,
family atmosphere. Word of mouth has quickly made LEDO a favorite
spot for local residents, the University of Maryland community,
and the Washington Senators.
November 2004: Rhode
Island Blood Center - Founded in 1979 as a non-profit
community blood center. Their goal is to ensure that all Rhode
Islanders have immediate access to a safe and plentiful blood
supply.
October 2004: Thrifty Car
Rental - One of the largest car rental companies in the world,
operating more than 1,100 locations in 64 countries.
February 2004: Chelo's -
known for its
home-made
goodness in both food selections and personal service. Each
of Chelo's 9 restaurants has its own outstanding decor and
atmosphere.
February 2003: Gregg's
Restaurants & Pubs- a family-owned, Rhode Island tradition,
with 4 locations in Providence, Warwick, East Providence and North
Kingstown.
November 2002: Card$mart
- America's first national discount card & gift store,
with 150 stores nationally.
LoyalTec Proud to Be Part of
Rhode Island Blood Center's Ambassador Program
Loyalty marketing specialists will provide their unique data analysis and
consumer marketing methodologies to help recruit new donors for the Center
See Blood Center Press Release
See LoyalTec Press Release
Success-Mail
Merges with LoyalTec to Create MailTec
May 2004: Success-Mail will
oversee LoyalTec's direct mail business in a new division called
MailTec that will provide complete direct mail services.
Strategic
Partnerships & Team Members
April 2004: Dan Bloodwell
becomes member of the Advisory Board
See Bio
December 2003: Dick
Silverman becomes member of the Advisory Board
See Bio
November 2003: Len Geller
becomes member of the Advisory Board.
See Bio
June 2003: Howard Jacobson
becomes Vice President of Marketing. See
Bio
May 2003: TMD Group
becomes a strategic partner.
April 2003: Dave Nash,
Engage Marketing Advisors & Tony DiBella,
President,
Organization Transitions, Inc.
become members of the LoyalTec
Advisory Board. DiBella Bio
Nash Bio
March 2003: – ThumbsUp
Research becomes a strategic partner.
Washburn & Wallace bios
June 2002: Danny
Warshay joins the founding LoyalTec team as Vice President of Business
Development. See Bio
White Papers
Released
August 2004: Playing Your
Cards Right: Why
Loyalty Gift Cards Trump Standard Gift Cards
Download
May 2004:
If
Beatrice Blue is Such a Great Customer, How Come You
Couldn't Pick Her Out of a Police Lineup?
The Causes and Costs of Customer Defection
(Press Release)
November 2003: How to
Alienate, Frustrate, and Scare Your Customers with Ill-Timed
Communications
Download
September 2003: Are you
Giving Away Margin for No Good Reason?
Download
Public
Appearances
June 26, 2003: Dave
Williams, President of LoyalTec, presents a workshop for the
Michigan Association of Certified Public Accountants entitled:
"Increasing Your Profits Using Your Own Data."
April 29, 2003: Dave
Williams, President of LoyalTec, presents a workshop for the
Michigan Association of Certified Public Accountants entitled:
"Increasing Your Profits Using Your Own Data."
