If Beatrice Blue is Such a Great Customer, How Come You Couldn’t Pick
Her Out of a Police Lineup?
The Causes and Costs of Customer Defection
The problem is stark, and it’s
hardly a secret:
The average retailer loses 30% of
its customers each year. To stay flat, retailers have to attract 40% new
customers, because new customers aren’t nearly as profitable as old
ones.
- Do you have an effective
program to reclaim your lost customers?
- Do you have a formula that
allows you to predict which customers are going to defect – and get
them back before they do?
- Can you name the 10% of your
customers who are responsible for 90% of your profits?
If not, your business is likely losing
customers through a revolving door almost as fast as you can attract new
ones.
The good news is it’s not hard to
reclaim a lost customer. The hard part – until now – has been knowing
that you’ve lost them.
But with the advances in database
technology, any retail business, no matter how big or small, can afford
to capture customer transaction data – business intelligence that can
mean the difference between “catch-up” marketing and breakthrough
profits.
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Download our
white paper
“If Beatrice Blue is Such a Great Customer, How Come You Couldn’t Pick
Her Out of a Police Lineup?
The Causes and Costs of Customer Defection”
by filling out
the form below. You’ll learn:
- The real secret behind
successful loyalty card programs (it’s not in the marketing gimmicks)
(page 6)
- The value of your “top 10%”
customers (and how not to blow it) (page 7)
- Why new customers are often
negative profit centers (and how to increase their value)
(page 2)
- The story of Beatrice Blue, the
$100k customer, and why no one noticed when she stopped coming (and
how this is costing you money too) (page 5)
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With your full contact
information, we'll mail you a taped interview with Dave Williams,
founder of LoyalTec, on how to deliver the dollars from your data.
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