Are You
Giving Away Margin for No Good Reason: How Retailers Blow It with
Conventional Loyalty Cards, Coupons and Promotions
Retailers subsidize customers
when they reward them for doing things they were going to do
anyway. Download and read this White Paper to discover:
-
When "Buy 1, Get 1 Free" is a
good idea, and when it's counterproductive
(page 2)
-
Why punch cards penalize your
best customers (page 4)
-
How shoppers really use
coupons (page 2)
-
How to identify and repel
"negative profit" customers (page 3)
-
How to use the data you
collect anyway to increase your margins (page
7)
-
The secret behind using
promotions to bring in referral business (page 4)
If you use loyalty cards,
coupons and special promotions in your business, you're likely wasting money
sending the wrong incentives to the wrong customers. Download our
White Paper to learn how to foster true Loyalty rather than
opportunism.
Privacy Policy:
We will never, ever, ever give your e-mail address or other contact
information to anyone else. Why would we? That only generates bad
feelings. You can have your name removed from our e-mail list at any
time, for any reason, immediately and without hassle.
