Playing Your Cards Right:
Why
Loyalty Gift Cards Trump Standard Gift Cards
Why Loyalty Gift Cards Trump
Standard Gift Cards
Gift cards are the Current Big
Thing in retailing. And no wonder - gift cards at the checkout counter
are even more profitable than candy and eyeglass repair kits.
- Implementing a gift card
program can improve your top line in many ways: increased sales,
immediate cash flow, new customers, profit in breakage, and increased
basket rings.
But wait, there’s more… if you
take one simple extra step before your competitors do!
Are you running a gift card
program that you’d like to turbocharge?
Are you planning to implement a gift card program in the next few
months?
If so, you’ve already paid for the
infrastructure of a loyalty card program. Why let it go to waste?
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Download our
white paper
“Playing
Your Cards Right: Why Loyalty Gift Cards Trump Standard Gift Cards”
by filling out the form below.
You’ll learn:
- how to reduce the cost and
skyrocket the effectiveness of your mass mailings (page 3)
- how to customize mailings based
on customer response (page 3)
- how to convert gift card
recipients into repeat customers (page 4)
- how to catch customers who are
about to defect before they do (page 5)
- how to take advantage of
“opportunity gaps” to naturally and effortlessly upsell to increase
margin (page 5)
- how to use promotions and
coupons to increase profits, not subsidize customers for purchases
they were going to make anyway (page 6, including a case study)
- how to identify and nurture the
20% of your customers responsible for 80% of your profits (page 7)
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