We work with retailers
and restaurants that:
Typically have more than one
location or a single high-volume location.
Serve thousands or millions of
customers – many more than they can keep track of without a
database.
Rely
on repeat business but don’t know who their best customers are or
what motivates them to buy or to refer their friends.
They have common goals:
They want to increase profits.
They want their customers to return more often and spend more for longer
periods of time.
They want to increase the
effectiveness of their promotional spending by segmenting their
customer base so they can send the right offers to the right customers.
This is what our clients
tell us about their challenges to increase profitability:
"We collect lots of data from
our customers, but we’re not using it."
"We currently use a
loyalty/rewards program and it’s just a cost center."
"We’ve tried all the gimmicks
- senior citizen discounts and punch cards and volume discounts and
coupons - and found they didn’t work. We’re wondering if there’s a
better way."
"We’re not getting enough share
of our customer’s visits or eat-out budget."
"We could do more to
motivate referrals."
"We have great customer service
but it doesn’t translate into customer loyalty."
"We want to segment our
customers so we can communicate more efficiently and effectively
with different types of customers."
If these comments sound familiar
to you –we may have a basis for doing business together.
Clients who are
successful:
Recognize the importance of
their customers and are willing to do what it takes to make them happy.
Are committed to providing a great customer experience.
Are creative and willing to entertain non-conventional ideas.
Clients won’t be
successful with us if they:
Are not committed to delighting
their customers.
Are nervous about
marketing differently from their competition.
Take a short-term view of their business.
If you’re committed to earn your
customers’ loyalty to increase their lifetime value to your business –
learn more about How We Help Our Clients Do It.
See our Client
List