January 12, 2005
For Immediate Release
Contact: David Williams, (401) 333-7900
Email:
DWilliams@LoyalTec.net
Rhode Island
Blood Center Hires LoyalTec for Program to
Increase Blood Donors
Ambassador
Program will use LoyalTec’s proprietary data analysis technology
and marketing strategies to encourage current blood donors to
recruit new donors
(Providence, RI) LoyalTec,
LLC, specialists in direct-to-consumer loyalty marketing, will be
playing an important role in the Rhode Island Blood Center’s newly
announced “Ambassador Program.” The goal of the program is to
encourage current donors to become “ambassadors” to help recruit
new donors for the Blood Center. Besides helping design parts of
the program and setting up the data collection methodology,
LoyalTec will store and analyze the information using its
proprietary data analysis technologies.
David Williams, President of
LoyalTec, said he looks forward to a productive relationship with
the Rhode Island Blood Center.
“We are proud to be
working with one of the most respected nonprofit organizations
in Rhode Island to provide such a valuable public service,”
Williams said. “We are confident that our unique data analysis
capabilities, strategic recommendations and marketing
implementation will produce a substantial number of new and much
needed donors for the Center,” he said.
Williams noted that this
program emphasizes the referral element of LoyalTec’s marketing
approach.
“When approached by
the Blood Center, we looked forward to the challenge of adapting
our direct-to-consumer methodologies and proprietary technology
to a program that uses existing donors to find new donors,”
Williams said. “We are confident we will achieve the same or
better level of success we are accustomed to with our other
retail and restaurant clients and look forward to a long and
fruitful relationship with the Blood Center,” he said. “What
could be more important than helping the Center save lives?”
Williams asked.
Scott Asadorian, Chief
Operating Officer of the Rhode Island Blood Center, said he is
excited about working with LoyalTec and believes the firm’s unique
data analysis and marketing methodologies will help to recruit
significant numbers of donors.
“Not only do we feel
that LoyalTec will be an extremely valuable asset in making this
program successful, but we were very pleased with the speed with
which LoyalTec was able to put it together,” Asadorian said.
“When embarking on such a new, critical program, it gives us
great confidence to have a company like LoyalTec as a partner,”
he said.
LoyalTec’s mission is to
place the cutting edge of information technology in the service of
enlightened permission-based, one-to-one marketing. The firm helps
retailers increase their profits by mining their own data.
LoyalTec’s methodology allows retailers to analyze and leverage
the information they collect (or should be collecting) about their
customers and their customers’ behavior. LoyalTec’s clients
increase profits by dramatically growing the value of their
customers, keeping good customers longer, and getting them to
refer other customers.
In the case of the Rhode Island Blood Center, it’s not a matter of
profit, but instead growing the donor pool to assure the
community’s blood needs are met.
Additional information about
LoyalTec’s breakthrough approach to leveraging transactional data
in direct-to-consumer marketing can be found at www.LoyalTec.net.
The resources section of the site includes the following short
(and entertaining) downloadable white papers:
"If Beatrice Blue Is
Such a Great Customer, How Come You Couldn't Pick Her Out of a
Police Lineup?" addresses the causes and costs of customer
defection (and talks about how to identify and get your lost
customers back!).
"How to Alienate,
Frustrate and Scare Your Customers with Ill-Timed Communications
or Don't Offer Me a Burger When I'm Full" discusses the critical
element of timing that many retailers tend to miss.
"Are You Giving Away
Margin for No Good Reason? How Retailers Blow It with
Conventional Loyalty Cards, Coupons and Promotions" discusses
how many typical loyalty card programs amount to nothing more
than customer subsidization.
“Playing
Your Cards Right: Why Loyalty Gift Cards Trump Standard Gift
Cards” discusses how and why retailers with gift card programs
can easily benefit from upgrading to a loyalty program.
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