About LoyalTec | More About LoyalTec |
Products & Services
Why a Boomerang | How We Do It |
LoyalTec Difference
We provide you with innovative
techniques and technologies to build exceedingly loyal customers.
What’s a loyal
customer? The one who:
- Spends more money per visit
- Visits more often
- Stays your customer longer
- Buys higher margin products and
services
- Understands value and is less
likely to price shop
- Gives you the benefit of the
doubt
- Gives you feedback (good, and
more importantly bad)
- Raves about you to their
friends
- Ignores (and sometimes
resents!) your competition’s marketing
Loyalty programs can
operate on two levels. Most don’t.
| Level One: |
Encourage customer continuity through rewards and a
feeling of belonging. |
| Level Two: |
Use customer data to segment your customers and
promote to them regularly and effectively. |
Conventional
loyalty programs focus on Level One and completely ignore the
profit-boosting potential of Level Two. LoyalTec programs work on both
levels, allowing you to:
Treat your most profitable
customers extremely well.
- Encourage and reward referrals.
- Promote to increase sales
during low volume time periods. (Buy 2, get 1 free on Wednesday
mornings)
- Identify opportunities to sell
more based on individual behavior
Encourage and reward referrals.
- Promote to increase sales
during low volume time periods. (Buy 2, get 1 free on Wednesday
mornings)
Identify
opportunities to sell more based on individual behavior (Albert eats
here twice a week, and he’s never ordered a dessert. Let’s comp him
one with his next entrée.)
- Identify lost customers in time
to win them back (Ruby used to come in once a week, on average. She
hasn’t shopped here in six weeks – let’s communicate with her to get her
back in the store).
About LoyalTec | More About LoyalTec |
Products & Services
Why a Boomerang | How We Do It |
LoyalTec Difference
